"We are tremendously excited to partner with SUKU in creating the world's first integrated physical and virtual product ecosystem," said Euan Macdonald, co-founder and CEO of DreamView Studios. Further, it enables new virtual experiences by providing engaging opportunities for both brands and consumers through the virtual journey.įor example, online furniture retailers can provide virtual representation, along with physical and digital traceability of furniture pieces, and allow customers to engage with the brand and product throughout the process from purchase to final ownership. "We see this partnership having an impact far beyond commodities and retailers, and look forward to expanding our collective offers to customers of all sizes and industries," Lapchik added.Ĭombining SUKU and DreamView Studios allows stakeholders to visualize their products in many steps along the product journey regardless of supply chain volume. Lapchik predicts the partnership will lead the way for supply chain transparency by offering visual representation powered by blockchain. "By offering more transparency in our customers' supply chain," Lapchik said, "we have seen mutual benefit - for suppliers, manufacturers, retailers and customers - in advancing brand loyalty, trust and customer satisfaction." The demand has widely impacted the entire industry, including suppliers, manufacturers, shippers and even the end consumer.Īccording to Yonathan Lapchik, CEO of SUKU, the partnership was created with a goal to bridge the gap between conscious consumers and brands. According to a press release, there has been significant growth in the demand for supply chain transparency in recent years.
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